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Brand Identity Social Campaign

COZMCK

A bold, contemporary streetwear brand built for a music-driven audience, from the first logo sketch to a fully styled social feed.

The Brief

Create a bold, contemporary streetwear brand that connects with a music-driven audience. The project focused on building a distinctive visual identity and a social presence that reflected the brand's personality across every touchpoint.

Brand Identity

A cohesive identity: logo, typography, colour palette and tone of voice, built to be recognisable and to scale across every format.

COZMCK branding guidelines sheet COZMCK logo variations

Campaign Creative

A range of promotional assets: campaign posters and advertisement variations, keeping one consistent visual style across print and digital.

Social media

An example Instagram feed to demonstrate how the brand identity translates into a cohesive, engaging social presence: a consistent visual aesthetic clients can actually run their content calendar against.

COZMCK Instagram grid preview

Photography

A combination of lifestyle and product photography: styled shoots and clean product imagery for social, campaigns and brand marketing.

Video Content

Short-form videos combining current social trends, lifestyle storytelling and behind-the-scenes moments to drive audience engagement.

Trend-led content
Lifestyle content
Behind-the-scenes

Outcome

A complete creative campaign that demonstrates how strategic branding, professional content creation and cohesive social media design can build a recognisable brand from the ground up. From visual identity through to content execution, every asset was created to communicate a consistent and engaging brand experience.

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